Most senior executives can tell you how and why their organization was established but many have suffered from organizational drift over the years and their vision has become obscured - not only to them but also to their leadership team and subordinates. This retards organizational growth at best and often results in loss of market share and profits. CEOs who find themselves in this situation often think that spending money on changes to their facility will somehow fix the problem. What they have is unclear vision - and this must be dealt with prior to any facility improvements or building program.
Studies show that over 80% of organizations have conflicting (or no) brand guidance in everything from their website to logo and signage use, to branding of special programs and the like. An organization's brand is the visual representation of their vision and mission that communicates to their culture on the emotional level. If the brand is unclear - or worse - not a fit to the culture, your company is sending mixed (visual) signals.
Pre-design Visioneering is the process that helps leadership understand and clarify their vision and purpose(s) for their organization. This process is part of our approach to design that we call messagedrivendesign®.
Please use the links to the right for more information on messagedrivendesign®.
