We understand through our senses of sight, sound, smell, taste, and touch. These senses have direct influence on how we think, feel, and act. Our senses either report negative, neutral, or positive information to the brain. A great design touches people at the emotional level and this level is reached through the senses. We want people to think and feel why they should respond positively to our offering.
Yet many organizations don't consider the affects of their message on the senses. We don't just want people to see what we've got, we want them to want what we've got - and that is accomplished through engaging the senses.
